At Shopify, over a million independent businesses, from a variety of industries and owners from various walks of life, create their own version of change through commerce.
Here’s a list of inspiring Shopify stores that serve as inspiration for those who are on the journey of building their own business. These brands are creating change by turning trash into fabrics, preserving heritage varieties of crops, developing cult-favorite beauty products, eliminating single-use items, and so much more.
Check out these Shopify shops and see how businesses are using their products and services to express who they are and what they believe in, while building for the future.
Inspiring Shopify stores
- Clothing and fashion stores
- Art and home décor stores
- Electronics and gadget stores
- Subscription stores
- Jewelry and accessories stores
- Food and drink stores
- Beauty and health stores
- Other inspiring Shopify stores
Clothing and fashion stores
Hiut Denim is based in Cardigan, Wales, a town that, until 2002, was home to the biggest jeans factory in the United Kingdom. Hiut Denim was founded in 2011 to take advantage of the jean-making skills and knowhow that remained with many locals, showcase a dedication to craft, and bring manufacturing back to Cardigan. Dedicated to making the best jeans, not the most jeans, this Shopify site and merchant focuses on details, satisfaction, and quality.
Founded by designer Catalina Girald and Golden Globe–winning actress Gina Rodriguez, Naja makes inclusive undergarments in multiple nude colors to match every shade of skin tone. The company employs single mothers and female heads of households to empower women through employment. Naja also gives 2% of its sales to support sewing programs at local foundations.
Cartoonist Harry Hambley was a teenager when he started sharing his character Bean on Instagram, under the handle @Ketnipz. Ketnipz’s positivity, puns, and humor caught the attention of millions and allowed Harry to work with art festivals and Instagram, and to create his own merchandise. Bean’s positivity and cuteness can be found on sweaters, t-shirts, and accessories on the brand’s Shopify store.
Inspired by time spent immersed in Hawaii, Dave Luba and Kalen Emsley founded Tentree as a way to positively impact the environment through commerce. For every item sold, Tentree plants 10 trees, with a goal of planting over a billion trees by 2030. It joins the other ethically driven top Shopify stores.
Adored Vintage is one of the best Shopify stores, selling vintage clothing and vintage-inspired modern pieces. The website is like a virtual escape to a romantic French countryside. Owner Rodellee Bas curates and creates pieces out of her affinity for silhouettes of times past. Adored Vintage donates a portion of its revenue to local classrooms, and Rodellee is a regular mentor to other women in business.
Topper Luciani founded Goodfair to give clothing headed to landfills a second chance. Unlike most vintage or secondhand clothing retailers, Goodfair doesn’t list each item individually. Instead, customers buy mystery bundles. This process saves time and money for the company and the savings are passed on to the customers. Combating the culture of fast fashion, this low-carbon initiative is changing the way people are buying preloved fashion pieces.
7. Kirrin Finch
Kirrin Finch, another of the best Shopify stores, is an apparel company offering gender-defying clothes inspired by menswear but designed to fit a range of female and non-binary bodies. Co-founders Kelly and Laura Moffat source eco-friendly fabrics and implement practices that reduce pollution while partnering with fair labor and ethical manufacturers to produce each garment.
Rothy’s transforms eco-friendly materials into stylish footwear and accessories through 3D knitting technology. One of the best Shopify shops, it also strives for zero waste. Over 60 million plastic water bottles and counting have been turned into bags or shoes by Rothy’s, and its shoeboxes are strong enough to ship without additional packaging. They’re also biodegradable, made with 85% post-consumer recycled materials.
Mel Wells took more than two years to craft and launch Beefcake Swimwear, a line of sustainable and ethically made suits inspired by 1920s fashion. These thoughtfully produced, androgynous pieces are manufactured by people making a living wage in Portland, Oregon. Staying as transparent as possible, Mel has openly shared how the cost of making a piece for Beefcake Swimwear breaks down.
Founded by sisters Sujata and Taniya Biswas, Suta is a fashion house based in Mumbai, India, dedicated to employing weavers and artisans in disempowered communities and using sustainable fabrics. Mixing unique handmade fabrics with classic saree silhouettes, dresses, and blouses, Suta’s pieces represent a meeting of tradition, creativity, and design.
Art and home décor stores
For over a decade, Uppercase magazine has offered interesting articles and photos focused on craft, fashion, illustration, and design, all wrapped up in a beautifully printed package. Creator and editor Janine Vangool uses her platform to feature fellow creators. Since launching her Shopify store in 2009, she has expanded the publication to include Little U, a tiny magazine for the young and young at heart, and The Uppercase Encyclopedia of Inspiration, a series of books that deep dive on topics like ceramics, cookbooks, quilting, and printmaking.
Artisaire is the epitome of a business honing in and dedicating itself to a craft, in this case, the art of wax sealing. From customized wax stamps to premade wax seals, Artisaire has made an old tradition new again. Owning each step of the production process, Artisaire makes all of the items in what’s one of the best Shopify shops in its Canadian factory. The Thomsen family who run Artisaire still find joy in handwriting their own thank you notes and sealing each one by hand.
Learn more: A seamless checkout process, Shop Pay checkouts convert at a 1.91 times higher than regular checkouts.
13. Terre Bleu
Located in Milton, Ontario, Terre Bleu’s owners, Ian and Isabelle Baird, left behind the busy city life for the country—to start a lavender farm. Terre Bleu brings a piece of Provence to Canada and attracts visitors looking to soak in its atmosphere. The Bairds’ popular Shopify store offers lavender-infused beauty, food, and household products.
14. Silk and Willow
Silk and Willow is a sustainable wedding décor boutique designed for the environmentally conscious. Founder Shellie Pomery began her career as a graphic designer before finding her calling creating fabrics with natural dyes. Silk and Willow carries plant-dyed silk ribbons, table linens, and handmade stationery, and is a place to get lost within each beautiful detail associated with planning a wedding.
15. Rainbow Vision
Artist and creative director Leela Hoehn founded Rainbow Vision as part of her lifelong creativity journey. She “finds inspiration in people who boldly express themselves” and does the same with her own printed designs for greeting cards, planners, notebooks, journals, and other small gifts. The brand collaborates with One Tree Planted and has taken several steps to be a more sustainable and environmentally conscious business.
Electronics and gadget store
When Rick Pollack began experimenting with 3D printing in the early 2000s, he was working full time while making parts and fixing homemade printers in his spare time. Finally, in 2009, Rick started MakerGear to provide parts and eventually create his own line of 3D printers. Since then, MarkerGear has received many accolades, provided a source of local employment in Ohio, and, above all, helped creators make products of their own.
Bruvi was founded with the goal of providing the convenience and ease of single-serve at-home coffee pods, while balancing environmental impact. It has a full line of coffee makers—along with the coffee to go with it. The brand focuses on minimizing its impact in four key areas: sustainable sourcing, natural resource preservation, responsible plastic waste management, and sustainable business practices.
This ecommerce brand hangs its hat on a single hero product: the Kulala Sleep Lamp. This technology is meant to help people have the most restful sleep possible, thanks to smart lighting and natural melatonin. Founder and sleep researcher Dr. Sofia Axelrod created the lamp and complementary app to naturally enhance the body’s circadian rhythms.
Cowboy sells smart e-bikes on its Shopify store, using high-quality video and photos on its homepage and throughout the site. Users can also book a test ride to try the product out for themselves before committing to a purchase—an especially smart move for an item at such a high price point.
Cocofloss is a subscription-based business that sells boxes of oral care products, including dental floss and toothbrushes. Sisters Chrystle Cu—a dentist—and Cat Cu—an artist—founded the brand to make flossing more “fun, motivating, and rewarding.” Each box features new flavors, colors, and designs to keep oral care interesting.
21. Loot Crate
Loot Crate is another subscription business operating in a specific niche. The self-described “geek subscription box for gamers and nerds” sells boxes, or crates, themed around pop culture, film and television, or gaming. Founded by fans, for fans, Loot Crate is a fun way to indulge in your hobbies.
22. Pot Gang
Interested in starting your own herb garden but don’t know where to start? Look no further than Pot Gang. The company was founded during the height of the COVID pandemic by a few people who decided to have a go at starting their own home gardens. The UK-based subscription box will send you everything you need to grow your own herbs and vegetables, but a little at a time so as not to overwhelm new home gardeners.
Jewelry and accessories stores
23. United By Blue
United By Blue removes a pound of trash from the ocean and waterways for each product sold. The apparel and home goods company founded by Brian Linton incorporates sustainability through all areas of its operation. United By Blue is committed to ending the use of single-use plastics like poly bags, bubble wrap sleeves, and plastic tape. It also hosts organized cleanups, allowing customers to get involved with the company’s mission without even making a purchase.
Founded by Métis entrepreneur Sean McCormick in 1997 and based in Manitoba, Canada, Manitobah Mukluks keeps and celebrates Indigenous traditions through footwear. Its Storyboot Project collection is made in partnership with Indigenous elders and artisans. On the flip side, to make its footwear accessible to more people, there are also lines made internationally.
Footballer Tim Brown and engineer Zoey Zwillinger are the cofounders behind Allbirds, a footwear company that puts natural materials and sustainability first. Allbirds is a merge of comfort and consciousness, with threads made from wool and eucalyptus, simple designs, and packaging made from 90% post-consumer recycled cardboard. It’s also beautifully designed and happens to be one of the best stores on Shopify.
Another of the top Shopify stores, TPMOCS was founded by Maria Running Fisher Jones with a mission to continue the emphasis her mother placed on recognizing and giving back to her own Indigenous roots. TPMOCS’s baby footwear is a meaningful way to address poverty by providing employment and resources for Indigenous communities in need. With teams located in California, Washington, and Montana, TPMOCS currently works with the Blackfeet tribe.
Next on the list of best Shopify stores is Velasca, founded by Enrico Casati and Jacopo Sebastio as a direct-to-consumer solution to reduce the distribution layers of handcrafted leather shoes in order to provide them at more affordable prices. Its products are a showcase for Italian shoemaking, and the brand is dedicated to bringing employment to the heart of the Marche region. Velasca has grown to employ over 10 families of shoemakers while running more than a dozen retail stores throughout Europe.
Food and drink stores
28. Partake Foods
When Denise Woodard couldn’t find allergy-friendly healthy snacks for her daughter, Vivane, she founded Partake Foods. Another of the top Shopify shops, Partake offers cookies in flavors like chocolate chip, birthday cake, and ginger snaps that are school safe and free of the top eight allergens, as well as artificial colors, preservatives, and genetically modified ingredients.
29. BLK & Bold
Pernell Cezar Jr. and Rod Johnson founded BLK & Bold with the purpose of helping local communities through the sale of caffeinated beverages. BLK & Bold leverages wholesale and direct-to-consumer as a force to equip young people with tools to live their best lives and overcome unfortunate circumstances. The company pledges 5% of profits to initiatives that sustain youth programs, enhance workforce development, and eradicate youth homelessness.
Starting with a single neighborhood café in Santa Cruz in 2007, Mike Eyre, Ryan O’Donovan, and Colby Barr built Verve Coffee into a multifaceted business that includes over a dozen retail locations in the United States and Japan, a wholesale distribution arm, and an online shop. Through it all, Verve has placed its commitment to sustainable growing practices and supporting farmers through its Farmlevel Initiative, which preserves heirloom coffee varieties, manages nurseries, and pays fair prices.
31. Taza Chocolate
Life and business partners Alex Whitmore and Kathleen Fulton are the founders behind Taza Chocolate. Inspired by the rustic taste and texture of Mexican chocolate, Taza stone grinds its ingredients for a gritty and intense flavor. Taza Chocolate works directly with farmers to ensure fairness and ethical treatment and has set up a third-party direct-trade certification. The company’s payments, farming partners, and impacts can all be found in its annual transparency reports.
John Nanci is the founder of one of the best Shopify websites, Chocolate Alchemy. It not only provides cacao beans but also shares his wealth of knowledge to those wanting to enter the world of bean-to-bar chocolate making. The art and science of making chocolate is daunting, to say the least, but John and his team remove some of the mystery. With lessons on beans, nibs, and molds, Chocolate Alchemy is a school for those enchanted by the magic of chocolate.
Much like a charming flower shop, Flourist showcases each of its grains, beans, and freshly milled flours like a fresh blooming bouquet. Flourist sells 100% traceable and freshly stone-milled flours and dried goods, and dedicates pages on its website to telling stories about the farmers it works with. One of the best Shopify websites is also a haven for baking enthusiasts—sourcing ingredients from Flourist is an exploration of the difference between freshly milled flours and heritage grains.
Beauty and health stores
34. The Honey Pot
The Honey Pot is an all-natural feminine care company powered by herbs, made by women, and backed by science. Founder Bea Dixon wanted to help other women find relief when she experienced discomfort from bacterial vaginosis for months. With products designed for specific use cases like expecting or current moms, or those on the go or looking to soothe, heal, or rejuvenate, The Honey Pot uses its store with Shopify to provide natural ways to calm itch and irritation and handle menstruation.
35. Package Free
Package Free founder and CEO Lauren Singer is on a mission to make the world less trashy by selling beauty and household items that come package free. Lauren lives a zero-waste lifestyle and has dedicated her life and business to creating less wasteful consumer behaviors. Her 2015 Tedx Talk generated millions of views discussing how to have a zero-waste lifestyle and showcased her 16-ounce Mason jar containing three years’ worth of trash.
36. Beauty Bakerie
Beauty products packaged and named after baked goods is just one of the sweet things about Beauty Bakerie. Founder Cashmere Nicole went through her share of ups and downs on her journey of entrepreneurship, from being a single mom to battling breast cancer. But her beauty routine has always brought moments of sweetness. Now the maker of cult-favorite items and a coveted beauty brand, Beauty Bakerie started Sugar Homes in 2016 to support and sponsor orphanages by providing funding and supplies.
37. Cheekbone Beauty
Founded by Indigenous owner Jennifer Harper, popular Shopify store Cheekbone Beauty creates beauty products that are vegan and cruelty free. As part of the brand’s commitment to becoming waste free by 2023, its lipsticks are packaged in biodegradable paper and use 85% less plastic than traditional lipstick tubes. Cheekbone Beauty’s team supports organizations like the First Nations Child and Family Caring Society (FNCFCS) and donates 10% of the profits to Shannens Dream.
38. Unwrapped Life
Wanting to create a beauty company with future generations in mind, Arden Teasdale and Hayley McKenzie started Unwrapped Life to provide products that eliminate the juxtaposition between sustainability and effectiveness. With shampoo, conditioner, and soap bars wrapped in compostable paper, their items are virtually wasteless. Applying this waste reduction philosophy to all areas of business, Unwrapped Life set up an extensive network of wholesalers to help reduce shipping while reaching more users and starting a refill program for liquid products with a retail partner in Calgary, Alberta.
39. Meow Meow Tweet
Life and business partners Tara Pelletier and Jeff Kurosaki are the visual artists and founders behind Meow Meow Tweet. This organic vegan skin care company is known for its products made from natural ingredients and its sustainable packaging featuring whimsical illustrations drawn by Jeff. In addition to donating to and supporting organizations that align with its values, Meow Meow Tweet offers a bulk refill program to reduce packaging and waste and a system for customers who would like to return their empty containers for reuse.
40. MFMG Cosmetics
Tomi Gbeleyi used social media to support his Shopify shop and create a community that showcased and celebrated diversity within the beauty industry. By highlighting talent within the community, Tomi created a line of products specifically designed for deeper skin tones. Building MFMG is a way for Tomi to shift the narrative within the beauty industry, push for inclusivity, and get the community as a whole to expand beyond its existing range of shades and tones and create with diversity in mind.
Founder Dana Jackson was diagnosed with a severe form of lupus. The disease impacted her hair and skin, and Dana began searching for pure, all-natural products to rejuvenate her. To meet her own needs, Dana founded her beauty line, Beneath Your Mask. It’s dedicated to using nontoxic, pure all-natural ingredients to bring nourishing and healing to beauty routines.
42. Fresh Heritage
Brothers Jamil and Gamal Codner were inspired during a trip to Africa to bring back traditional grooming habits and oils to the US. Little did they know they’d launch one of the best Shopify shops out there. Fresh Heritage’s products are designed to nourish and strengthen hair specifically for men of color. With grooming kits, beard oils, and combs, Fresh Heritage serves an underrepresented market.
43. Then I Met You
Charlotte Cho, the skin care and beauty curator and founder behind Soko Glam, decided it was time to create a line of skin care products of her own. Then I Met You celebrates the idea of “jeong”—the feeling of empathy and affection for people, places, and things. After a decade of testing, the cruelty-free skin care product line was released, bringing to market transformative experiences for users, made by leading chemists and manufacturers in Korea.
When founder Stacia Guzzo’s mother discovered she had breast cancer after noticing a lump in her armpit, she began deeply researching cancer risk factors. After learning about the link between aluminum in antiperspirants and breast cancer, Stacia set out to create deodorants of her own. SmartyPits was born to create a safer alternative to traditional deodorants and antiperspirants by eliminating paraben, phthalate, talc, and aluminum, while also being cruelty free and packed in 100% recyclable materials.
Isabel Aagaard, Kare Frandsen, and Nicolas Aagaard founded LastObject with a mission to design replacements for single-use items. Through successful crowdfunding campaigns, the LastObject team creates reusable swabs and tissues that have at least 10 times the real environmental impact of their traditional single-use counterparts.
Inspired by Tofino’s moss-draped trees, lush greenery, and ocean waves, Angela L’Heureux modernized her family recipes to create candles, soaps, and body care products under the name Tofino Soap Company. Tofino is committed to using 100% natural ingredients, some from Angela’s garden, others forged in the wild or, whenever possible, bought from fair trade suppliers. Each item is produced in small batches and packed with sustainability in mind—80% of Tofino’s packaging is made from glass and biodegradable paper stock.
Motivated by her daughter’s skin conditions and eczema diagnosis, Satya founder Patrice Mousseau began researching and testing the creation of effective, nontoxic, and fragrance-free skin products. Made with just five certified organic ingredients, Satya’s line provides a simple alternative to traditional skin care. Proudly Indigenous- and female-owned, Satya is also committed to being carbon neutral, not testing on animals, and using sustainable materials in its packaging.
Other inspiring Shopify stores
Edwin Broni-Mensah founded GiveMeTap after having difficulty finding a water refill station in his homebase of London. Each water bottle sold by GiveMeTap provides a person in Ghana with clean drinking water for five years. Edwin built an app to showcase the eateries and establishments that offered free water refills to reduce the use of disposable bottled waters. With the dual commitment of reducing single-use plastic bottles and providing water to those in need, GiveMeTap has provided over 50,000 individuals with clean water for life and reduced more than 45 million plastic bottles.
Co-founders Michelle Arnau and Sally Clarke teamed up to create dog care products that are as good as the products they use themselves. To them, this meant clean ingredients, minimal environmental impact, and no animal testing. Dog owners can purchase clean care products for hair or fur.
Kristen Quigley founded Lunchskins as a way to eliminate the use of plastic wrappers, bags, and containers when packing lunches and snacks for her kids. The reusable bags are dishwasher safe and grease- and moisture-proof, while the line of paper bags are unbleached and compostable. Every online order raises funds for the Oceanic Preservation Society, and since 2015, Lunchskins has also designed a cause bag, where 10% of its proceeds are donated to various conservation organizations, such as the Sea Turtle Conservancy and 5Gyres.
Mom of three Izabela Erşahin is the founder and designer of Bebemoss, a Turkey-based sustainable children’s toy company. Beemoss proudly employs stay-at-home mothers and offers fair pay. Most of the mothers it hires are refugees from Syria, working to rebuild their lives in Turkey. From adorable lions to unicorns to rabbits, each toy is made by moms who are making a living to support their families.
52. Made In
Chip Malt’s extensive ecommerce background complemented Jake Kalick’s third-generation expertise in cookware manufacturing when the two launched Made In to disrupt the kitchenware industry. Working with multigenerational makers and renowned chefs, Made In delivers quality pots, pans, and knives directly to cooking enthusiasts at affordable prices, without the layers of traditional distribution models.
Create your own online store with Shopify. Start a 14-day free trial—no credit card required.
Shopify Store FAQ
What should I sell on Shopify?
- Solve a customer pain point
- Appeal to hobbyists
- Go with your personal passion
- Sell your professional expertise
- Capitalize on trends early
- Find product opportunities in keywords
- Browse what’s trending on online marketplaces
- Research products with higher profit margins
How do I find top Shopify stores?
Read the Founder Stories category on the Shopify blog, listen to the Shopify Masters podcast, use the Shop mobile app (iOS & Android), check out Shopify Compass to see how successful shopify store owners grew their business, use a tool like BuiltWith to see if an online store is hosted on Shopify, or use a website like MYIP.MS
What are some examples of successful Shopify stores?
Some examples of successful Shopify stores are in this post, including:
Hiut Denim Co.
The Honey Pot
United By Blue
What makes a great Shopify store?
A great Shopify store has high-quality product photography, a user-friendly design and interface, straightforward text, and an easy path to make a purchase.