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Fly Your Rainbow Pride Flag and Shop These LGBTQ Brand Allies

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The entire month of June is the most colorful, glitter-infused, rainbow-filled time of the year — thanks wholeheartedly to the celebration of gay, nonbinary, lesbian, bisexual, transgender and queer pride. No matter how you choose to identify, everyone can get in on the celebration and support the LGBTQ community.

Over the last few decades, brands have made it their mission to support LGBTQ communities by doing so much more than splashing rainbows, glitter and bling on their bestselling merchandise. Major brands are donating to LGBTQ causes, charities and groups that are in need of financial support to continue providing shelter to unhoused youths, education for mental health professionals, or a safe space for those who need it most.

You can also shop the new pride gear from the Human Rights Campaign and learn more about how you can receive LGBTQ support or how you can become an LGBTQ ally.

So, dust off your party clothes and grab your rainbow tutu to shop these brands that are celebrating Pride Month with cool gear — and that are massive supporters of the LGBTQ community all year.

Keep checking back for updates because we’ll continue including new brands throughout June.

When Is Pride Month?

Celebrating inclusivity and equality is a year-round thing, but June is officially designated as Pride Month. Why in June? The very first Pride march happened on June 28, 1970, to coincide with the one-year anniversary of the Stonewall Uprising, the catalyst for the modern LGBTQ movement. So, pride observances just sort of stumbled into June, and it’s stuck ever since.

Fashion Brands Giving Back for Pride

Abercrombie & Fitch

Image: Abercrombie & Fitch

How They Celebrate Pride: The A&F x The Trevor Project Pride Collection is this year’s new gender-inclusive assortment of gear, including throwback graphic T-shirts, cologne and sweatshirts, to name a few.

How They Give Back: In support of Pride 2022, Abercrombie is donating $400,000 to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ youth, adding to the over $2.8 million they’ve raised for the charity.

Shop the A&F x The Trevor Project Pride Collection


Image: Amazon

How They Celebrate Pride: In 2021, Amazon hosted a plethora of ways to celebrate Pride Month across their diverse offerings, which included “Live Out Loud,” a curated assortment of viewing opportunities highlighting LGBTQ filmmakers, creators, actors, producers and writers. Plus, shopping opportunities with LGBTQ artisans and the first-ever Pride Festival.

How They Give Back: Amazon amplifies the LGBTQ community in a variety of ways year-round, along with Amazon Smile, which lets customers choose the charity where a portion of their purchase is allotted.

Stay tuned for Amazon Pride in 2022.


Image: Bombas

How They Celebrate Pride: Bombas serves those in need by donating a pair of socks to homeless shelters for every pair sold. In honor of Gay Pride, the charitable brand has created a rainbow-centric collection for the whole family (and it’s not just socks) and will be donating items specifically to LGBTQ organizations.

How They Give Back: For every Pride collection item purchased, Bombas donates an item to CasaRuby, MoZaic and the Transgender Resource Center of New Mexico organizations, all of which advocate for people without housing in the LGBTQ community. 

Shop The Bombas Pride Collection


Image: Converse

How They Celebrate Pride: Converse debuts a pride collection of sneakers each year, although the brand partners with organizations all year as an LGBTQ ally, including Skate Like a Girl and Las Fotos Project.

How They Give Back: Converse supports the transformative work of its community partners day-in and day-out to create safe spaces for LGBTQ and gender-expansive youth to allow them to be their true selves and build a future they believe in.

Shop the Pride Collection from Converse

Dr. Martens

Image: Dr. Martens

How They Celebrate Pride: In celebration of Pride in 2022, Dr. Martens released the iconic 1461 For Pride Oxford which features a monochrome white shoe that highlights the progress pride flag colors.  

How They Give Back: In addition to the “1461 For Pride” release, Dr. Martens partners with The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people. Dr. Martens commits to a $100,000 donation, alongside a year-round partnership to share valuable resources with the LGBTQ community.

Shop the Pride Collection from Dr. Martens


Image: Levi’s

How They Celebrate Pride: Levi’s has long been a supporter of pride and the LGBTQ community. And with a history of over 30 years of LGBTQ advocacy, 2022 is no exception. The iconic American brand has created a substantial collection of Pride-themed items ranging from pronoun-adorned trucker jackets and fanny packs to overalls, socks, and more.

How They Give Back: In support of Pride, Levi’s makes an annual $100,000 donation to OutRight Action International, which works toward advancing human rights for LGBTQ people all over the world.

Shop the Pride Collection from Levi’s


Image: Reebok

How They Celebrate Pride: To celebrate Pride, Reebok has created a very cool, yet very subtle collection that includes activewear, loungewear and, of course, sneakers. All items were designed by Colorful Soles, Reebok’s LGBTQ employee community.

How They Give Back: Reebok is giving back to one of the more underserved segments of the LGBTQ population: the TGNCI (transgender, gender-nonconforming, intersex). It will make a $75,000 donation to the Sylvia Rivera Law Project, which works to guarantee that all people are free to self-determine gender identity and expression, regardless of income or race, and without facing harassment, discrimination or violence.

Shop the Pride Collection from Reebok


Image: Sanuk

How They Celebrate Pride: The new Sanuk collection features shoes with fresh Pride styles in fun summer slip-on and sling options in gender-inclusive sizing.

How They Give Back: Sanuk is donating $3 for every pair sold from the pride collection to the Pacific Pride Foundation to ensure “a vibrant, visible and thriving LGBTQ community,” according to Sanuk.

Shop the Pride Collection from Sanuk


Image: Disney

How They Celebrate Pride: A longtime ally of the LGBTQ community, Disney is offering a Pride Collection for 2022. It’s a joy-inspiring offering that includes a wide assortment of clothing and gift items, many featuring your favorite, iconic Disney characters created by LGBTQ employees and allies at The Walt Disney Company.

How They Give Back: The Walt Disney Company is donating all profits from The Disney Pride Collection through June 30 to support LGBTQ youths and families.

Shop the Pride Collection from shopDisney


Image: Spencer’s

How They Celebrate Pride: Spencer’s offers a Pride Collection, including skirts, tees, tanks, jerseys, shorts, buttons, flags, masks, jewelry and more. 

How They Give Back: From June 10 to June 19, proceeds from Spencer’s Pride collection will go to support the ACLU’s mission, and it will match up to $50,000 in donations for 2022.

Shop the Spencer’s Let Love Rule Collection


Image: Target

How They Celebrate Pride: Target believes that celebrating Pride isn’t a once-a-year gig. They believe it’s a year-round celebration, and we couldn’t agree more. Cool collabs with brands like TomboyX and Humankind outfit us — and our pets — with inclusive apparel and home furnishings that one month simply cannot contain.

How They Give Back: As a proud supporter of GLSEN for over 10 years, Target also partners with LGBTQ business owners and entrepreneurs to amplify their brands.

Shop the Pride Collection from Target



How They Celebrate Pride: TOMS launched new styles of Pride-infused footwear in The Unity Collection, pairing its most recognizable styles with color-blocked cupsoles, rainbow-colored heel counters, and printed canvas uppers that call for unity, kindness and love.

How They Give Back: TOMS gives one-third of its profits to Grassroots Good, which includes cash grants and partnerships with community organizations.

Shop the TOMS Unity Collection


Image: UGG

How They Celebrate Pride: UGG is an LGBTQ-inclusive brand that has always gone big for Pride. This year, its Pride For All collection includes rainbow LGBTQ and trans-flag colored clothing options, and a handful of fluffy footwear you can be proud to rock.

How They Give Back: Not only does UGG partner with the Pacific Pride Foundation to create a re-imagined, inclusive, “Proud Prom” event, but they are also donating $25 for every pair of Disco Stripe Slides to GLAAD (a nonprofit that accelerates acceptance and advancing equality) with a maximum donation of $125,000.

Shop the Pride For All Collection from UGG

Pet Brands Giving Back for Pride


Image: BarkBox

How They Celebrate Pride: BarkBox has a new Pride collection that doggo owners can pick and choose from to add to their monthly subscription box, including squeaky toys, leashes, collars and yummy treats, to name a few.

How They Give Back: A portion of the proceeds from the Pride collection goes to the Kaleidoscope Youth Center, one of the longest-serving youth LGBTQ programs in Ohio.

Shop the Pride Collection from BarkBox


Image: Petsmart

How They Celebrate Pride: Petsmart ensures you don’t forget your fur babies during Pride Month. They manage to come up with adorable collections every year in support of the LGBTQ community.

How They Give Back: In addition to saving the lives of millions of animals, Petsmart is donating $200,000 to GLSEN.

Shop the Pride Collection from Petsmart

Jewelry Brands Giving Back for Pride

Kay Jewelers

Image: Kay Jewelers

How They Celebrate Pride: Show your love during Pride Month with sparkles and bling to reflect your allyship for the LGBTQ community at Kay Jewelers. Plus, share your most epic love stories online.

How They Give Back: Kay Jewelers will be donating to GLAAD to help further the charity’s culture-changing initiatives.

Shop the Pride Collection from Kay Jewelers


Image: Skagen

How They Celebrate Pride: Danish watch brand Skagen is celebrating Pride in 2022 with its limited-edition, sustainable Grenen Pride collection celebrating unconditional, universal love. The Grenen case is made from at least 50% recycled stainless steel with a recycled nylon strap.

How They Give Back: From now through June 30, Skagen will donate 100% of the proceeds from the Grenen collection to InterPride, which offers resources for human rights, racism, scholarships, oppression awareness and more.

Shop the Skagen’s Grenen Pride Collection


Image: Zales

How They Celebrate Pride: Zales has launched new styles with Vera Wang Love for Pride collection featuring colored precious gemstones to represent the pride flag and other personalized rainbow-colored jewelry options.

How They Give Back: Zales is donating $50,000 to GLAAD for helping to support the LGBTQ community.

Shop the I Do Pride Collection from Zales

Beauty Brands Giving Back for Pride

Bath & Body Works

Image: Bath & Body Works

How They Celebrate Pride: Bath & Body Works is celebrating Pride Month a new Rainbow Waves Collection featuring scents that blend sunny sangria, bright melon and misty waters in products adorned with the collection’s rainbow logo.

How They Give Back: Bath & Body Works is donating $150,000 to the It Gets Better Project, which works to further LGBTQ equality. 

Shop the Bath & Body Works Rainbow Waves Collection


Image: Sephora

How They Celebrate Pride: Sephora celebrates diversity by highlighting Pride-themed makeup and LGBTQ beauty brand business owners, which includes Peace Out, JVC and Artist Couture, to name a few.

How They Give Back: Through Sephora Stands, Sephora gives back to multiple charities and specifically LGBTQ organizations, including The Trevor Project and National Black Justice Coalition.

Shop the Pride Collection at Sephora


Image: ULTA

How They Celebrate Pride: ULTA celebrates the LGBTQ community during Pride Month — and always. You can read stories about self-expression at

How They Give Back: Shop all the brands donating to organizations like GLAAD, The Trevor Project and more to support the LGBTQ community. Ulta supports the PFLAG organization.

Shop the Pride Collection at ULTA

Food Brands Giving Back for Pride


Image: OREO

How They Celebrate Pride: As an ally of the gay community, OREO has released its annual limited-edition Pride Pack for 2022. The pack features words of support “sourced from real allies with a writable space that gives the opportunity for everyone to add their own words of allyship,” according to OREO.

How They Give Back: OREO has a long-standing partnership with PFLAG and its commitment to the LGBTQ community.

Shop the OREO Pride Pack

Other Brands Giving Back for Pride


Image: LEGO

How They Celebrate Pride: LEGO released their “Everyone Is Awesome” set. The $34.99 model is of the inclusive rainbow flag with 11 stripes (including brown and black, and the blue, white and pink colors from the Trans flag) along with color-coordinating mini-figures. 

How They Give Back: LEGO has an ongoing and active relationship with Workplace Pride, Stonewall Foundation and Open for Business, three wonderful LGBTQ organizations.

Shop the LEGO Everyone Is Awesome Set


Image: Welly

How They Celebrate Pride: Colorful bandage and First-Aid brand Welly has a fun, joyful Pride collection, the Welly x Olly x PFLAG. The Welly Heroic Kit includes a Welly Colorwash Quick Fix Kit, PFLAG National “Pride Comes in All Colors” white T-shirt (size large only), and the OLLY Hello Happy gummy worms.

How They Give Back: Welly teamed up with PFLAG, the first and largest organization for LGBTQ people, families and allies to create their Pride Bundle. Shop this bundle until June 30 where a percentage of the sales (up to $10,000) are donated to PFLAG.

Shop the Welly x Olly x PFLAG Collection


Image: Society6

How They Celebrate Pride: On May 23, Society6 will unveil an exclusive collection featuring original artwork from four LGBTQ artists, which is available for purchase for a limited time on art prints, posters, tapestries, t-shirts, crewnecks, tote bags, fanny packs, mugs, water bottles, stickers, and phone cases. Plus, shop other Society6 pride-influenced prints, posters, tapestries and more.

How They Give Back: Each purchase goes directly to support the LGBTQ artist community.

Shop the Society6 Pride Collection

Saatchi Art

Image: Saatchi Art

How They Celebrate Pride: On June 1, Saatchi Art launches its new exhibition, “Beyond the Rainbow: Pride in Portraits,” featuring 75 hand-picked lifestyle portraits of queer people and portraits by queer people .

How They Give Back: Each purchase goes directly to support the LGBTQ artist community.

Shop the Beyond the Rainbow: Pride in Portraits at Saatchi Art

The post Fly Your Rainbow Pride Flag and Shop These LGBTQ Brand Allies appeared first on The Real Deal by RetailMeNot.

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