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How To Save at Victoria’s Secret Every Time You Shop


In the last few years, Victoria’s Secret has undergone somewhat of a transformation. Although it’s still a lingerie company — and as well-loved for swimwear and beauty products as it is for bras and panties — it has made a clear shift from promoting idealized beauty to celebrating beauty in all its variations — as its CEO explains, “Moving from sexy for a few to sexy for all.” 

Whether Victoria’s Secret is your go-to for as long as you can remember or you’re just now discovering the brand’s wide variety of items, these shopping tips, plus answers to your top Victoria’s Secret questions, ensure you’re getting the very best deals whether shopping online or in stores. 

1. Shop a Victoria’s Secret Buy One, Get One Free Deal

If you’re looking for a Victoria’s Secret sale, you’re in luck. It’s rare not to find a sale or two at your favorite lingerie store. In fact, some kind of Victoria’s Secret “Buy 1, Get 1 Free Sale” is available throughout the year.

Image: Victoria’s Secret

The BOGO and bundle sales are the best opportunities for stocking up on staples. Just as with fragrance and lip gloss, we use BOGO Victoria’s Secret sales to load up on bras, panties, activewear and loungewear.  


2. Use a Victoria’s Secret Coupon Code

It’s easy to miss the coupon code page because it’s not a menu item on Victoria’s Secret website. Instead, look for a button at the very top of the page that says, “View Offers.” That’s where you’ll find current Victoria’s Secret coupons.


3. Earn a Victoria’s Secret Reward Card Four Times a Year

Image: Victoria’s Secret

The Victoria’s Secret Reward Card promos pop up often but don’t have set dates.

  • Spring Reward Card (earned Dec. 26 to Feb. 22) to use starting in February.
  • Summer Reward Card (earned March 16 to May 10) to use in May.
  • Fall Reward Card (earned July into Sept) to use in September.
  • Holiday Reward Card (earned Oct. 29 to Dec. 1) to use in December.

They work like this: Spend $20 and receive a $20 card to spend at Victoria’s Secret in the future on a purchase of $50 or more.


4. Shop the Victoria’s Secret Semiannual Sale for Big Savings

Two times a year, you’ll get the chance to snag significant savings on all your favorite bras, panties, swimwear, accessories, beauty products, loungewear, sleepwear, and more during the Victoria’s Secret Semiannual Sale. In fact, the savings start at 50% and the markdowns get progressively deeper as the sale continues (although selections dwindle). If you’re looking to stock up on underwear, this is the best time and the place.

Image: Victoria’s Secret

When ringing up our purchases at our local Victoria’s Secret store, the manager tells us the Summer Semiannual Sale is her favorite because she sees a wider selection of items. Whereas another sales associate says she loves the Winter Semiannual Sale because of deals like the $8.85 swim bottoms she snagged before her employee discount.

Tip: The Semiannual Sale goes live at VictoriasSecret.com the day before stores.

When Is Victoria’s Secret Semiannual Sale?

The Victoria’s Secret Semiannual Sales happen twice a year and last about three to four weeks, or “while supplies last.” The winter sale kicks off at the end of December, and the summer sale rolls around in mid-June. This is where you’ll find the best prices of the year.


5. Apply for a Victoria’s Secret Credit Card for Members Only Deals

Get an instant bonus of $25 off your first purchase (with a minimum purchase) and 5% back on rewards for signing up and getting approved for a Victoria’s Secret credit card.

Image: Victoria’s Secret

There are two different types: a store credit card and a Mastercard credit card. Both types have the same perks, but the Mastercard includes 2% back on dining, travel and streaming services and 1% back on all other purchases made anywhere other than Victoria’s Secret and PINK stores.

These are Victoria’s Secret card member tiers and perks:

Victoria’s Secret Credit Card Standard Card Members
(no minimum)
Silver Card Members
(Min. $250)
Gold Card Members
(Min. $500)
$10 Cardmember Rewards ($1 = 1 point) 5% 5% 7.5%
3x Points on Bra Purchases $1 = 30 points $1 = 30 points $1 = 45 points
Free Shipping Min. $50 Min. $50 Min. $25
Perk of the Month 🟣 ⚪ 🟡
Birthday Gift $10 $10 $15
Half-Birthday Treat $10 $15
Credit Card Anniversary 15% off 20% off
Victoria’s Secret Credit Cards

6. Look for a Victoria’s Secret Promo Code Before You Check Out

Before launching your online shopping expedition at Victoria’s Secret, discover the current sales, promo codes, Victoria’s Secret coupons, free shipping offers, reward card specials and more in one easy location — the RetailMeNot Victoria’s Secret page and the VS Offer Page for the latest. 


7. Follow the Victoria’s Secret Social Media Channels

facebook cover photo
Image: Victoria’s Secret

Not only will you stay on top of the latest styles and trends at Victoria’s Secret, but following Victoria’s Secret on social media gives you up-to-the-minute info on sales and promotions. For example, Victoria’s Secret Instagram alerted us to a one-day-only sale on Wicked bras during last year’s Halloween season.

Following Victoria’s Secret’s Facebook page is just as rewarding as Instagram. We’ve seen posts with that an additional 25% off on Victoria’s Secret Semiannual Sale purchases and one-day-only offers.


8. Wait for a Sale To Buy Victoria’s Secret Perfume

Image: Victoria’s Secret

Like their lingerie, Victoria’s Secret also has its own line of perfumes, body mists and body lotions. From floral scents to warm, sun-kissed fragrances, the perfume assortment runs the gamut, including the highly coveted Bombshell perfume. Throughout the year, the retailer offers plenty of steep discounts on their sensational scents, both at Victoria’s Secret and PINK. So, hold off until you see as much as 50% off (and sometimes more) to make your purchase. It’s worth the wait!


9. Get the VS App for Exclusive Offers

If you want to ensure you never miss out on a Victoria’s Secret coupon code, download the Victoria’s Secret app (available for both iPhone and Android users).

Image: Victoria’s Secret

All Victoria’s Secret coupon codes are on the app and automatically applied to your shopping cart when you check out. Plus, the app has shopping deals that are only found on the app, like 30% off one item offers. 


10. Subscribe To Victoria’s Secret Emails for Sale Alerts

Another way to let Victoria’s Secret spoil you with exclusive offers is to give them your email address. By signing up and agreeing to receive Victoria’s Secret emails, you will stay in the know on exclusive offers and upcoming sales. Plus, you’ll receive alerts when they launch a new product or open a store in your area. 


11. Get Free Shipping at Victoria’s Secret — Even In Stores

There are a few ways to score free shipping from Victoria’s Secret. The easiest is to meet the qualifying minimum when you shop online, but that’s not the only way.

Check these out:

  • Items Not Available In-store: Although it’s disappointing to discover the Victoria’s Secret location near you doesn’t carry the For Love & Lemons brand, for example, you can turn that frown upside down. If the style and size you’re looking for is at another store or is available online, you can have it shipped to you — for free. Just ask a Victoria’s Secret sales associate.
  • Buy Online, Pickup In-store Option: Only available at select locations, there’s no better way to get your merchandise quick and forego shipping than with the buy online, pickup in-store option. You’ll know whether your item is eligible if the option shows up on the product’s page.
  • Victoria’s Secret Card Member: If you have a Victoria’s Secret card and spend $50 or more, you can use Victoria’s Secret coupon code “VCSHIP50” to receive free shipping on your order.
  • Qualifying Purchase: Online shoppers who don’t have Victoria’s Secret credit cards can still get free shipping by making purchases of at least $100.

12. Ask for a Price Adjustment

The Victoria’s Secret Semiannual Sale is notorious for two things: selling out of sizes quickly and lower prices as the sale progresses. At the very beginning of the sale, you’ll be tempted to tell yourself to wait for the prices to go down. But don’t. Snatch up those deals, even though the price will probably go down.

Because if within 14 days of the ship date, your exact item (style, color, size) drops below what you paid, Victoria’s Secret issues a price adjustment. And it doesn’t just apply to those items purchased during the Semiannual Sale but other times all year, excluding limited-time offers, promotions and flash sales. 

Tip: If you find an item in-store that’s priced higher than the same item at VictoriasSecret.com, ask for the price online when you check out.  


13. Know the 90-day Victoria’s Secret Return Policy

If you decide within three months of purchasing an item from Victoria’s Secret, for whatever reason, you’re not stuck with it. You can return that item within 90 days of purchase. They credit the amount to the original form of payment you used. And Victoria’s Secret stellar return policy doesn’t end there.

Let’s say it’s past 90 days and you just don’t feel right about your purchase. You’re still in luck. The difference, however, is they issue the amount of your refund to a Victoria’s Secret Gift Card.

Can You Return a Bra to Victoria’s Secret?

According to Victoria’s Secret, ALL items are eligible for a return, as long as it complies with their return policy. So, this includes bras. The only exceptions are if you cut or remove the sewn-in garment tag, or purchase items in-store and return them by mail, or remove the “Required for Return” tag.


14. Shop the Victoria’s Secret Clearance

Although not immediately discoverable on the website, the Victoria’s Secret Clearance section hosts loads of deep discounts. For example, we fell madly in love with the Victoria’s Secret Unlined Soft Wireless Lounge Bra and have paid full price for them at $34.50 each. In the clearance section, we found our sizes for just $9.99 — that’s a 70% markdown! 


15. Shop a Victoria’s Secret Outlet Store

Although you won’t find a Victoria’s Secret Outlet store location on every corner — there are fewer than nine of them — they’re spread out across the U.S. from Washington and California on the West Coast to New York and Florida on the East Coast with a smattering across the Midwest.

If you’re passing a Victoria’s Secret Outlet shop, don’t keep going. Even though you may not find the same selection as in its retail stores — and all sales are final — you’ll score smoking buys on fragrances, lotions, bras, panties, T-shirts, and more.


16. Get a Free Gift With a VS Purchase

Image: Victoria’s Secret

Victoria’s Secret is great about offering a free gift with purchase throughout the year. For example, a free beach towel with any $65+ Swim purchase (May), a free Cooler Tote Bag with a $75+ purchase (June), and a free weekender tote with an $85+ purchase (July). Keep checking the Victoria’s Secret Offers page periodically for new opportunities.


17. Check the VS Yearly Sale Calendar

These are the important sales and their timing you should keep in the back of your mind when you want to get a jump-start before other shoppers buy all the popular sizes and styles:

The Big Spring Sale

Starting March 28 and lasting through April 10 in 2022, Victoria’s Secret devotees snagged up to 50% off their favorites — plus an additional 25% off toward the end of the Big Spring Event sale.

Semiannual Sale

As mentioned, this event is the grandpappy of all semiannual sales holding up to 60% in savings. Shop it in June (June 14 to July 18, 2022) and again in December (Dec. 26, 2021 to Jan. 17, 2022). Remember, this sale goes live online the day before it’s available in-store.

Summer Sale

On the heels of the Victoria’s Secret Semiannual Sale is the Summer Sale in July where you can save up to 60% on warm-weather gear.

The Big Fall Event

Shop and save up to 50% during Victoria’s Secret Big Fall Event, starting toward the end of September and into the first part of October.

Victoria’s Secret Black Friday

Like most retailers, Victoria’s Secret stays pretty flexible in its Black Friday offerings. This year, Black Friday is Nov. 25, so mark your calendar.

Cyber Monday Sale

Put Victoria’s Secret on your Cyber Monday shopping list for some truly heavenly discounts. We’ve seen 30% off orders of $100 or more and free shipping on orders of $30 or more. Following Victoria’s Secret social pages, like Instagram and Facebook, are stupendous strategies for keeping up on the ever-updating Victoria’s Secret Sale on Cyber Monday. 


18. Shop VS PINK’s 5 for $32 Panties

PINK panties have always been my favorite for panties. They’re so cute and last forever if you want them to. Plus, you can’t beat the five panties for $32 or a five-pack for $30 deals with a stick. So, if you need to restock your underwear drawer, look no further than PINK.


19. Stack Your Victoria’s Secret Promos

Yep, you heard me right. STACK YOUR COUPONS! Victoria’s Secret is a doll about letting shoppers stack up to three coupons: free shipping + free gift with purchase + $10 off a $50 purchase, for example. Stack! Stack! Stack to your heart’s content.


20. Wait for Back-to-School to Buy a Victoria’s Secret Backpack

Image: PINK

PINK backpacks are super cute, very durable and on the pricier side. That’s why you should hold off buying this adorable accessory until the back-to-school season rolls around. This is when you can get 50% off whether you’re heading to school or glamping somewhere on your own — everyone needs a trusty backpack.


The post How To Save at Victoria’s Secret Every Time You Shop appeared first on The Real Deal by RetailMeNot.





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