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Macy’s Toys R Us Shop Will Make You Feel Like a Kid Again All Year


Have you missed the famous Toys R Us jingle, “I don’t wanna grow up, I’m a Toys R Us kid,” being excitedly recited by your kid, or maybe even you? Well, it’s back, thanks to Macy’s, along with the beloved (and sometimes scary) Geoffrey the Giraffe.

For over 70 years, parents and kids have flocked to the beloved toy store. But all that joy and merriment came to a screeching halt in 2017 when the company was forced to close its doors. It seemed like the mad, late-night Christmas Eve dash to Toys R Us to nab the one toy your kid willfully exclaimed just hours before they would die if they didn’t get — was a distant memory. But now, Toys R Us is back.

In 2021, Macy’s swooped in and brought the dynamic toy brand back into the mainstream shopping arena both online and in over 400 Macy’s stores. Now, in 2022, the world’s greatest toy store is expanding. The Toys R Us Shop is coming to life in Macy’s stores everywhere and will feature colored fixtures, hands-on demos and a life-size “Geoffrey on a Bench” photo op for families.

toys r us giraffe sitting on a bench
Image: Eugene Gologursky / Getty Images and Macy’s

Macy’s chief merchandising officer, Nata Dvir says, “Macy’s cannot wait to bring the Toys R Us experience to life in our stores. We hope Toys R Us kids of all ages discover the joy of exploration and play within our shops and families create special memories together.”

To celebrate, all Macy’s stores will host nine days of in-store Toys R Us events starting Oct. 15 through Oct. 23, which will include family-friendly activities and daily giveaways from top brands.

The Toys R Us Shop Toys

The Toys R Us Shop is just like its website used to be. It’s organized by age, toy type, characters and brands, and includes classic faves along with the latest in toy trends.

These are our favorites, making us wish we were a Toys R Us kid again:

Barbie Extra Doll

Image: Macy’s

An “extra” Barbie doll is just the vibe we need. Each Barbie Extra rocks its own unique style of bold fashion and makes a big statement. Their pets, each different and adorable, bring tons of personality. They are all about having fun with fashion with glitter, gummy bears, emojis and standout hair that give off EXTRA vibes wherever they go.

Price: $22.99 (reg. $24.99) at Toys R Us at Macy’s


FAO Schwarz Husky Stuffed Animal

Image: Macy’s

If life isn’t conducive to a real pup, this 12-inch little guy might be the next best thing — and you don’t have to worry about training him. This super soft and snugly companion comes with a removable party hat who will steal your child’s heart and spark their imagination.

Price: $19.95 (reg. $39.99) at Toys R Us at Macy’s


Fisher-Price 4-in-1 Ultimate Learning Bot

Image: Macy’s

This cute playtime bot features four ways for your baby (6 months and up) to play. It has fun music, lights and hands-on activities for wee ones to discover. With its Smart Stages technology, switch up the learning content to grow with your child.

Price: $48.59 (reg. $53.99) at Toys R Us at Macy’s


The post Macy’s Toys R Us Shop Will Make You Feel Like a Kid Again All Year appeared first on The Real Deal by RetailMeNot.



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