If you often consult your horoscope or Enneagram type to guide you through life, you’ve come to the right place. Personality typing can be useful for entrepreneurs, setting you on the right path as you start a new business or grow an existing one.
What kind of entrepreneur are you? What common traits do you share with other successful entrepreneurs? Understanding your biggest strengths and challenges can help you discover business ideas, set goals, and unlock your future.
After studying some of the millions of business owners who use Shopify, our research revealed some patterns. Founders tend to fall into one of five groups: the growth-minded Mountaineer, the plucky Trailblazer, the always-be-prepared Cartographer, the risk-taking Firestarter, and the steady Outsider.
Take our entrepreneur quiz below to discover your type. We’ll assess your skills, interests, and business goals to give you tips for using your personality to pursue the business of your dreams.
What’s Your Founder Sign?
At Shopify, we’ve discovered that entrepreneur-types tend to fall into one of five groups: the growth-minded Mountaineer, the plucky Trailblazer, the always-be-prepared Cartographer, the risk-taking Firestarter, and the steady Outsider. This is the Founder’s Zodiac. What type of entrepreneur are you?
Hey, wait up! You’re climbing your way to your next goal, and we can hardly keep up. Mountaineer personalities like yours are driven by growth and ideas, always on the move to reach new heights. You’re determined and relentless, spontaneous and overachieving. These traits mean you’re a natural fit for being your own boss. But beware: you also tend to be an idealist. If you’re too busy stargazing, you could lose your footing. Anchor yourself to a complementary partner like the practical Cartographer and you’ll be safely summit bound again.
Fork in the road? Forget about it, you’ll just make your own path. But we’re not worried about you, Trailblazer—you’ve come prepared for the unknown. Not one to avoid (calculated) risk, you’ll take chances to pursue your ideas and passions. Trailblazers like you make your own opportunities. Your gifts lie in carving out niches and finding creative solutions to problems. In this way, you’re setting yourself up for long term success. But while your heart and intuition may guide you, be sure to tap into your intellect for a dose of devil’s advocacy—the most thrilling ideas might not be the most lucrative.
Hold on, let’s overthink this. No loose strings or stray decimals in your world, Cartographer. Everything is in its place. While you’re motivated by what you love, there’s nothing romantic about your approach. You’re all business when it comes to careful planning, risk analysis, and testing over and over until everything’s perfect. Your traits will likely save you from lots of the pitfalls faced by new business owners. But put down the calculator for a minute. Avoid risk altogether and you might miss out on exciting opportunities. Leap before you look every once in a while—it’s good for the heart.
Rebel, rebel, we love you so! You’re the life of the party, working a room like you own it. But, Firestarter, we know you’re not here for small talk: you’re shrewd, sniffing out opportunities everywhere you go. What makes you so adept in business is your fearlessness. You’ll bend the rules and take risks that others may not, and often it pays off. And when it doesn’t? Your thrill-seeking spirit is already jumping into the next big thing. But cool your jets, Firestarter—the grass isn’t always greener. Your homework: learn to lean into a good thing when you have it, and maybe swap that triple espresso for herbal tea every once in a while. Namaste.
Slow and steady wins the race! You’re not here for the medals, though, Outsider—you’re just taking careful steps on your way to securing your financial future. In business, you’re a solo artist, a specialist in your craft. Your superpower is your pragmatic approach to your work. People trust you because you’re serious and consistent—a trait loyal customers are sure to appreciate. Watch out for complacency, though. It can get lonely in your echo chamber. Push outside your comfort zone to gather ideas and energy from other founders.
I value creativity and artistic experiences.
I like to get jobs done thoroughly.
I tend to be reserved or shy.
I can be a little cynical.
I’m stress-free and cool under pressure.
I’m responsible for my own successes and failures in life.
I am spontaneous.
Achievement comes down to fate—and some people are just luckier than others.
It’s important to me that people know that I’m successful.
I tackle tasks effectively and efficiently.
I seek the thrill of taking risks.
I’m outgoing and talkative.
The 5 entrepreneur types
Your Founder Sign—or entrepreneur type—is a personality profile that defines your risk level, working style, and motivations. Now that you know your own entrepreneur type, compare it with the other personalities. How compatible are you with other types? Which ones make the best business partners?
Mountaineer personalities are driven by growth and ideas, always on the move to reach new heights. Always moving toward their goals, they’re tough to keep up with. Mountaineers are determined and relentless, spontaneous and overachieving. These traits mean they’re highly likely to achieve business success as their own boss.
Mountaineers also tend to be idealists. While they’re busy star-gazing, they’re at risk of losing their footing. This entrepreneur type works best with a complementary partner like the practical Cartographer to keep them safely summit-bound.
Fork in the road? Forget about it, Trailblazers make their own path. We’re not worried about them—they’ve come prepared for the unknown. Not one to avoid (calculated) risk, this entrepreneur type takes chances to pursue business ideas and passions.
Trailblazers make their own opportunities. Their gifts lie in carving out niches and finding creative solutions to problems like scheming new marketing strategies. And all that hard work and hustle gives them an edge. But while heart and intuition may guide them, Trailblazers should dive into the numbers for a dose of devil’s advocacy. The best ideas might not be the most lucrative.
Hold on, let’s overthink this. No loose strings or stray decimals in the Cartographer’s world. Everything is in its place. While they’re motivated by what they love, there’s nothing romantic about their approach. Cartographers are all business when it comes to careful planning, risk analysis, and testing until everything’s perfect.
A Cartographer’s traits will likely save them from many of the pitfalls faced by new business owners. But they should put down the calculator every once in a while. Avoiding risk altogether means they might miss out on exciting opportunities.
Rebel, rebel, we love them so! Firestarters are the life of the party, working a room like they own it. We know they’re not here for small talk: they’re calculating, sniffing out new ventures everywhere they go. What gives them an advantage in business is their fearlessness. Firestarters will bend the rules and take risks that others may not, and it often pays off. When it doesn’t? Their thrill-seeking spirit is already jumping on to the next big thing.
Firestarters, however, do need to learn that the grass isn’t always greener. They should lean into a good thing when they have it (and maybe swap that triple espresso for herbal tea every once in a while).
Slow and steady wins the race! Outsiders aren’t here for the medals, though—they’re taking careful steps on the way to securing their financial future. In business, they’re solo artists, specialists in their craft. Their superpower is a pragmatic approach to hard work. People trust Outsiders because they’re serious and consistent—that’s a great way to build loyal customers and an established business.
Outsiders should watch out for complacency, though. It can get lonely in that echo chamber. This entrepreneur type would benefit from pushing outside their comfort zone and letting go of control to gather ideas and energy from others.
A journey of self discovery starts here
Maybe you’re a seasoned business owner or still sitting on that breakthrough idea. Either way, your entrepreneur type could tell you a lot about your signature strengths and areas of opportunity. Use your profile to help guide you into a business idea where you’ll be making money—and doing what you love.
Need more guidance? In our series The Founder’s Zodiac, we’ll consult data (not moon phases) to make predictions and recommendations to guide you on your path to success.
Explore The Founder’s Zodiac series resources:
🤔 Are You Entrepreneur Material?
🏆 5 Personality Traits of Successful Entrepreneurs
💡 What Business Should You Start, Based on Your Sign?
❤️ Passion and the Pursuit of Independence
🤝 Find a Compatible Business Partner, Based on Your Sign
📚 Youth Entrepreneurship: Back-to-School Business Ideas
😅 6 Ways to Cope with Stress—Ideas for Every Sign
💰 How to Achieve Financial Success
🏃 What Keeps You Motivated, Based on Your Personality Type?
⛔ How to Deal With Rejection
🤗 Building Community in Isolation—Advice for Every Sign
🎒 Free Entrepreneur Resources for Every Personality Type
🧠 A Founder’s Guide to Personal Growth and Development
What type of entrepreneur are you? FAQ
What are the types of entrepreneurs?
The five types of entrepreneurs are: the growth-minded Mountaineer, the plucky Trailblazer, the always-be-prepared Cartographer, the risk-taking Firestarter, and the steady Outsider. These buckets define entrepreneurs by their motivations, strengths, and challenges, and the industries where they find the most success.
What are some examples of famous entrepreneurs?
Some of the most famous entrepreneurs are those who have become the most financially or commercially successful with their business ventures. The best examples include entrepreneurs like Bill Gates, Oprah Winfrey, Sara Blakely, Daymond John, Steve Jobs, Beyonce, and Jack Ma.
Why take an entrepreneur test?
Understanding your biggest strengths and challenges will help you uncover business ideas, set goals, and unlock your future. You’ll learn how to lean into your expertise to come up with a great business idea and build a product that’s in demand. Self-awareness gives you a competitive edge in the market, allowing you to make quick decisions. Which entrepreneur types make the most successful entrepreneurs?
Which entrepreneur types make the most successful entrepreneurs?
Your entrepreneur type will help you identify what success means to you and set goals against it. Optimizing for success on your own terms means that you can be a successful entrepreneur no matter what your type.
Illustrations by Alice Mollon