Shopifare is reader supported. We may or may not earn commissions on qualified purchases

Which Shapewear Brand Is Better — SKIMS or SPANX?

If the shapewear industry were a boxing match, two heavyweights would be in the ring together right at this moment. SKIMS, the Kim Kardashian-backed shapewear line and the OG-literal-forefather of the entire category, SPANX.

While SKIMS is a relatively young brand compared to SPANX, having only emerged onto the marketplace in 2019, it’s grown into a $3.2 billion company — doubling its value in just one year and surpassing its aforementioned competitor (which is currently valued at $1.2 billion, according to Bloomberg). Having Kim Kardashian as your spokesperson helps, as do partnerships with Team USA and fashion powerhouse Fendi.


Related: SKIMS Dupes That Look Like the Real Thing (Only Cheaper)


SPANX founder Sara Blakely’s story is inspiring too, as she came up with what’s considered the very first piece of shapewear ever back in 1998, when she cut the legs off a pair of control top pantyhose. The company first operated out of her house and soon catapulted to household name status after a feature on “Oprah.” Blakely now holds the title of the world’s youngest self-made female billionaire.

With those two powerhouses and dozens of other brands in the space, including Honeylove and Maidenform, why is shapewear such a valuable commodity these days?

What Shapewear Does

As an intimate apparel expert and bestselling author of “The Bra Book: An Intimate Guide to Bras, Shapewear, Swimwear and More,” I’m always amazed at how many women don’t know about this powerful “Spandex Secret.” Once just a celebrity red-carpet stylist hack, it finally became mainstream in the mid-2000s.

Shapewear can provide the smoothest possible look under your clothes and, sometimes, even make you look one to two sizes smaller. It operates essentially as a “compression garment,” meant to squeeze and “suck you in” wherever you so desire. It’s almost like being photoshopped from the inside out.

How To Shop for Shapewear

  • Compression: The most important thing to know about shapewear is it has varying levels of compression. A lighter compression garment will do more smoothing, whereas heavier compression will offer more shaping.
  • Styles: There are tons of options to choose from; be it a bodysuit to whittle the middle, a biker shorts style to slim hips and thighs, or a full-length piece to target all the areas at once. You’ll want to make sure your shaper doesn’t show, so first figure out what body parts you’re trying to address and then figure out if your chosen dress or outfit will allow it to be completely inconspicuous.
  • Sizing: It’s a common misconception that women should size down to get more of a “squeeze” with their body shapers. The compression level ‌accomplishes that. Your job is simply to shop based on your NORMAL pants or dress size, to get the best effect. Just like bras, all brands run differently, so be sure to check out their size chart for reference as well.
  • Other Features: Do you want to ‌WYOB (“wear your own bra”) or have it hook to your bra, or do you want one built into the garment? Do you want to ensure it won’t roll down (a common issue with shapewear, so look for silicone lined on the edges), or will it be easy enough to get in and out of using the restroom? Can you breathe in it? These are all factors to consider when choosing your piece.

Levels of Compression 

The most important factor to consider in a shapewear piece ‌is the level of compression. Here, I break it down:

  • Light compression: This is going to have the most stretch and give, and allow you the most room to breathe. It’ll provide a seamless and smooth look under clothes.
  • Medium compression: A medium compression piece will allow for some shaping and smoothing out of unwanted lumps and bumps, but won’t ‌make you look smaller. It’ll be sturdier and have less give than those lighter compression pieces.
  • Firm compression: The firmest pieces will have the most snug fit, making them the hardest to get on and off — you will feel the squeeze — but this means it can actually help you trim off one or two dress sizes! SPANX calls it sculpting, much like what you get if you visited a plastic surgeon’s office.

Now that you’ve got a general idea of what to look for, let’s see how the two top brands stack up:

The Skinny on SPANX Versus SKIMS

With all its offerings, SKIMS is morphing into more of a lifestyle brand, as opposed to just solutions for women, like SPANX. SKIMS is all about life at home and comfort, while SPANX is still your go-to for a night out on the town or special occasion.

The Stats: SKIMS

SKIMS started out offering basic shaper pieces but in more skin tones than most (nine to be exact). They create consumer excitement by only “dropping” new products in small quantities, before they quickly sell out, and notifying text and email subscribers first. The face of the brand represents major star power and, of course, her famous sisters, like Kylie Jenner, are fans as well.

Image: SKIMS / RetailMeNot

The Stats: SPANX

SPANX is so synonymous with the category that people will often refer to their shapewear, ‌even when it’s not actually from that brand. Kardashian herself was said to be a fan, along with Gwyneth Paltrow, Carrie Underwood, Oprah and countless others who have said they swear by it, both on the red carpet and off. Their pieces are much more of an investment for your wallet than SKIMS.

Image: RetailMeNot

Shapewear Mistakes to Avoid 

Now that you’re ready to shop, these are some common shaper mistakes:

Sizing

Some women think they need to shop for a smaller size in order to get the slimming effect shapewear can provide, but you’ll actually want to shop true-to-size and look for the compression level to provide that desired effect instead. Too small shapewear will not only be uncomfortable, it also might roll down or up.

Color

With both SPANX and SKIMS offering a variety of skin tones and colors, you’ll want to choose the right one for you so it doesn’t show through under your clothes.

Care

Because of the “intimate” nature of shapewear, you’ll want to wash after every use just like you would your bras and undies. Shapewear has high-tech stretchy fabrics that break down over time with heat and dirt and oils from our skin — which is also why you never want to wash them in very hot water or put them in the dryer.

Whichever one you choose, you’re on your way to a more shapely you!


The post Which Shapewear Brand Is Better — SKIMS or SPANX? appeared first on The Real Deal by RetailMeNot.

Source link

Shopifare01
We will be happy to hear your thoughts

Leave a reply

error

Enjoy this blog? Please spread the word :)

Shopifare
Logo
Register New Account
Reset Password
Compare items
  • Total (0)
Compare
0