Come for the football, stay for the commercials.
The Super Bowl has become synonymous with ads through the years, with no shortage of commercials making into the annals of the TV hall of fame, whether it's for their humor or emotion or technical innovation. This is no secret anymore, but the Super Bowl 55 ad space is going to be a bit different.
This year, some heavy hitters are passing on the opportunity to promote their product: Budweiser, Pepsi, Coca-Cola and Ford all are opting to not to air ads for their products for various reasons, but chiefly, because organizations are opting to spend money elsewhere, including sending money to ad agencies to help promote Americans receiving the coronavirus vaccine.
The money to spend on ad space during the Super Bowl has increased exponentially. The asking price for ad space this year is well over $5 million for a 30-second spot during Super Bowl hours, maximizing the amount of eyes on their product during one of the country's biggest TV events of the year. Last year, over 102 million people tuned into the Chiefs win over the 49ers in Super Bowl 54.